Audit and digitize your marketing routine, experiment with new approaches and scale efficient activities. Our team will maintain you throughout your journey.
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We help tech service companies eliminate marketing inefficiencies and delegate their marketing routine while focusing on other business needs. Regardless of the task, we digitize your current results and tune scalable and predictable processes to get more of your activities.
Digitize your marketing activities and predict whether your plan aligns with your business goals. Choose customer acquisition channels based on their per-client cost. Detect each channel’s scalability limitations to split your activities accordingly. Set milestones for on-time adjustments. We unlock the potential of your team for less fuss and more results.
Set up the predictable process for on-the-go email and LinkedIn outreach campaigns. Digitize every step of your activities to flag those that could be fine-tuned. Frame your campaign expectations. Scale the efficient campaigns quickly. Our sequence copies result in up to a 7% positive reply rate.
Use a data-driven approach for content creation. We research keywords, cluster them and prioritize clusters with a lower lead cost and higher traffic potential. Our copywriters do profound research on the topic and can interview niche experts. Our editors are native speakers. Tools we use cover SurferSEO, HemmingwayApp, Advego, and Grammarly.
Nurture your leads to convert them into deals. Set up a lead nurturing funnel with email and LinkedIn sequences, create valuable newsletters, and run remarketing activities. We can take over the entire process, from clustering your leads and developing unique approaches for each cluster to completing the related tasks.
Run experiments to identify the keywords that convert website or social page visitors into leads. Then, scale the campaigns with a positive margin. We create multi-touch funnels with a few layers to interact with your visitors on your website, LinkedIn, Twitter, and email. Depending on the business goal, we suggest different PPC channels and approaches.
Develop and maintain personal and corporate accounts on LinkedIn and Twitter. We help develop SMM strategy, find a suitable tone of voice, and categorize your posts. Our team can take over the copywriting and design tasks for regular posting. Maximize your outbound results with warmed-up social media accounts.
Get prepared for the sales process with all the collaterals developed in advance. First, we create customizable deck slides that are easy to assemble based on the client’s needs. Next, set up the case study creation process. We monitor new project launches and initiate the creation of new pieces four months after their launch and upon their completion.
Get leads from webinars with your experts. We will help find the trending challenge, create the landing page and all the collaterals, set up analytics, and automate the lead gen activities. After the webinar completion, our team will run the lead nurturing campaigns to bring more value to your target audience.
Before launching any activity, we predict its efficiency in numbers, how much traffic it can bring, what conversion rate we could expect, and what customer acquisition cost is for this channel. As a result, our clients can re-prioritize their activities based on expectations and launch measurable experiments with pre-defined conditions for their scaling.
We set deadlines and milestones, if any, for each task and accomplish all the activities on time. We inform our clients about any changes in advance. We initiate the campaign amendments if there are any fluctuations from the benchmark results. We set experiment expectations and deadlines and define the target outcomes for scaling certain activities.
In case of any questions, our team replies within two business hours. If required, we can make a few rounds of free corrections to meet the client’s expectations. Being proactive, we determine the potential blind spots in the marketing approach and share possible alternatives with a client. Our pillars are honesty, transparency, and friendliness.
With Marketing Pot, you can enhance your existing team with missing skills or get full-fledged marketing services, from creating a marketing strategy to launching specific experiments. Our focus task is to help your company generate marketing-qualified leads. This means we see not your marketing tasks but an entire dashboard where each element matters.
We aim to help tech service companies generate new leads from inbound and outbound activities.
Task: increase the number of leads from the organic website traffic by 50%/year.
Result: the number of leads generated by the website’s organic traffic grew by 211%.
Task: create all the marketing materials and start generating leads from marketing.
Results: improved the MQL-to-SQL rate by 18% and generated 10-15 MQLs/month.
Marketing Pot helped us create a corporate deck for our pre-sale process. The team covered all the elements, from prototyping and design to copywriting. I liked the proactive approach covering possible directions for improvement and on-time delivery of all the tasks.
We have no onsite marketing specialists, so Marketing Pot became a team to which we delegate all our marketing tasks. We have weekly syncs to analyze the results of our experiments and the efficiency of active campaigns and initiate new activities. Moreover, I can share my ideas, and the team either puts them into action or explains what other options seem preferable.
Before launching Marketing Pot, Alina led Innovecs’, DataArt’s, and Dev.Pro’s marketing departments. She maintained tech providers with their marketing activities by being a consultant at Growth Factory Academy and Profit Group. Thanks to her marketing activities, within two recent years, the companies generated a pipeline of opportunities estimated at $5M.
Yulia is a skilled marketing professional with six years of experience in B2B and B2C domains. She excels in strategy crafting, rebranding, and executing targeted campaigns to generate leads in the tech industry. With a strong passion for inbound marketing and demand generation, she consistently delivers exceptional results and fuels business growth.
3 Pan Peninsula, 2107, London, E14 9HQ
Salutna St., 2, Kyiv, 04111
Our manager will contact you within 1 business day
